One might shy away from challenges too great to solve. But here at twd., we love good challenges. This project is headed by Mr. Samnang Devith, our SEO & SEM Department head, with support from our digital ads executive, Mr. Long Vattanak. With such an interesting project in hand, our team showed enthusiasm for providing the best digital marketing solutions.
To overcome potential challenges in social media ad performance, the team provides targeted solutions with cost-effective results, aiming to convert as many potential audiences as possible. They collaborate with Urbanland’s internal team to develop creative copy, conduct ad tests, and adapt strategies based on campaign objectives. Monitoring competitors’ performance closely, the team explores innovative approaches. Daily ad monitoring and optimization ensure optimal monthly results.
On the SEM front, the team seizes the challenge as an opportunity, implementing a collaborative strategy that involves daily monitoring of keyword rankings. They modify ad headlines and meta descriptions using high-ranking keywords and optimize the cost per impression to achieve lower cost-per-result. Continuous support is provided to the creative team, helping them advertise creatively to attract more website traffic and leads.
