South Bridge International School
South Bridge International School stands as Cambodia’s premier educational institution, operating under the prestigious Royal Group umbrella. The school is renowned for providing excellence in both International and Khmer education, serving families who seek world-class academic standards combined with deep cultural roots.
Challenges
South Bridge International School approached twd. with the need to establish a comprehensive digital presence that would:
-Reflect their commitment to educational excellence
-Showcase both International and Khmer curriculum offerings
-Create an intuitive platform for parent and student engagement
-Establish credibility in the competitive education sector
-Provide seamless access to school information and resources
The school required a complete digital solution from the ground up, as they had no existing website infrastructure.
Approaches
Discovery & Strategy
Our team conducted extensive research into the education sector in Cambodia, analyzing competitor websites and understanding the unique needs of international school families. We identified key user personas including prospective parents, current families, students, and educational staff.
UX/UI Design Process
-User Journey Mapping: Mapped critical touchpoints for different user types
-Information Architecture: Structured content to reflect both academic programs
-Wireframing: Created detailed wireframes focusing on intuitive navigation
-Visual Design: Developed a sophisticated design language that balances professionalism with approachability
-Bilingual Consideration: Ensured seamless experience in both English and Khmer
Development Strategy
-Built on a robust, scalable platform
-Implemented responsive design for all devices
-Integrated content management system for easy updates
-Optimized for search engines and performance
-Ensured security protocols for educational institution standards
